Our brand colors
We have a mix of cold and warm shades in our palette that gives us a lot of opportunities in creating powerful and engaging designs.
At the heart is our Tibber Blue, and the Pure Black. They form our Primary colors and creates magic when used together.
We have the Secondary colors with the Light Blue color and the Purple scale.
As well as the Neutral colors that consists of the Soft Black, the Off White and the Grey scale.
Hex codes
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Tibber Blue
#1ED0E7
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Pure Black
#000000
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Light Purple
#F0DAFE
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Medium Purple
#C86DFF
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Dark Purple
#490F6C
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Light Blue
#BEFBFF
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Off White
#FBFBFB
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Light Grey
#F3F6F9
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Medium Grey
#D4D9E0
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Dark Grey
#686C73
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Soft Black
#16191D
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Primary colors
The Tibber Blue color (#1ED0E7) is a fresh and bright aqua blue with a lot of energy. It’s used as a strong accent color to highlight the most important parts of our brand and communication. The Light Blue (#BEFBFF) is there to support the Tibber Blue and sometimes replace it when the design require it.
The Pure Black (#000000) is used in brand moments on top of the Tibber Blue to create a lot of contrast and bold messaging. Sometimes we need a less bold combination and can then use the Soft Black (#16191D) instead. We don’t use white on top of the Tibber Blue.
Tibber Blue
Hex
#1ED0E7
RGB
30 207 231
CMYK
58 0 5 0
PMS
2198 C
Pure Black
Hex
#000000
RGB
0 0 0
CMYK
0 0 0 100
PMS
Process Black C
Secondary colors
The Light Blue (#BEFBFF) is there to support the Tibber Blue and sometimes replace it when the design require it.
The Purple scale is there when we need to add a small splash of color, such as a sticker or complimentary accent color to our design. Externally it should never be used without the Tibber Blue in the composition, but it can stand alone in internal environments.
Light Blue
Hex
#BEFBFF
RGB
190 251 255
CMYK
25 0 0 0
PMS
7457 C
Light Purple
Hex
#F0DAFE
RGB
240 218 254
CMYK
8 17 0 0
PMS
2085 C
Medium Purple
Hex
#C86DFF
RGB
200 109 255
CMYK
18 39 0 0
PMS
2572 C
Dark Purple
Hex
#490F6C
RGB
73 15 108
CMYK
82 100 0 4
PMS
2597 C
Neutral colors
The Neutral scale is there for us when we need to design in layers and build a light or dark world where our designs live. When using the Neutral scale, always consider the contrast in your design and test the accessibility.
The Off White (#FBFBFB) is always used for text on dark backgrounds or as background, rather than the full white color.
The Soft Black (#16191D) is a great alternative to our Pure Black when we need a less bombastic design.
Off White
Hex
#FBFBFB
RGB
251 251 251
CMYK
0 0 2 2
PMS
Cool Grey 1 C
Light Grey
Hex
#F3F6F9
RGB
243 246 249
CMYK
7 4 2 0
PMS
Cool Grey 2 C
Medium Grey
Hex
#D4D9E0
RGB
212 217 224
CMYK
10 7 5 0
PMS
Cool Grey 3 C
Dark Grey
Hex
#686C73
RGB
104 108 115
CMYK
44 33 29 9
PMS
423 C
Soft Black
Hex
#16191D
RGB
22 25 29
CMYK
86 68 36 75
PMS
4280 C