Our logo
The logo is our most important brand asset, it’s essential to our visual identity and helps our customers recognize us. The logo is simple, clear and playful.
The logotype consists of two parts, the icon (lightning bolt) and the wordmark (tibber) and together they form our logotype.
The full logotype should be used at all times, but in some cases the icon can be used on its own. Like in a thumbnail, profile picture for our social channels or a sticker.
Accessibility is very important when using our logotype. It exists in two colors; black and white, and should be used with contrasting colors to make it fully readable and accessible. You’ll see some examples below.
Logo: Do
Place the logo in an environment where it’s the star of the show and it can enjoy the spotlight!
The black logo likes:
The white logo likes:
Logo: Don’t
The logo loves attention, and making it out of focus and outshined by other things makes it sad! We don’t do the logo in another color, such as the Tibber Blue. And we don’t skew, tilt, cut off or in any other way manipulate the logo.
The black logo dislikes:
The white logo dislikes:
White space
In order to make sure the logo is legible and to maintain its integrity, the area surrounding it should always have a sufficient clear space that is kept free of other elements. The minimum safe zone is sized by the width and height of the logo’s letter ´e´ in the Silka typeface. This measurement should be applied in all instances. It’s encouraged to go above this measurement in order to create a good an balansed design.
The Tibber logo is scalable to small sizes on print and screen. There is no maximum size for the logo but a smallest size. Beyond this point the logo will be difficult to identify.
Smallest size
30 pixels high
8mm high
In these examples the logo thrives in a clutter-free environment joined by its buddies headline, splash and product.
The background is clean and clear to make the logo really pop in our designs.
When designing ads for social media we always use the logotyp in all formats and make sure the accessibility is good.
If the white logo is placed on an image that is not dark enough, you can add a dark gradient that fades from 100-0% and place it behind the logo.
In these examples you see two feed posts without and with the logo.
Since we already have a clear sender ID with the profile image and name connected to each post we don’t need to add the logo here as well.
Don’t add a logo to the organic creatives.
